29 Jun 2018
Social media

The Banking, Financial and the Insurance sector no doubt was a little slow in catching up with the Social Media Marketing hype and fever, however, still with ongoing and gradual passage of time they have ended up establishing a solid digital presence with a stable footing and a strong foothold. The major players in these […]

14 Jun 2018
budgets to digital marketing

The parasol term digital marketing encompasses a plethora of aspects under a single umbrella. Focus of any and every company is to focus on their different digital (internet) marketing strategies so as to reap the highest rewards with a sound ROI (Return on Investment). Companies and organizations of all possible sizes and genres are therefore […]

21 May 2018
Omni channel

The term omni-channel marketing has indeed become the buzz word which is being used interchangeably along with other phrases like multi-channel marketing, cross-channel marketing and most definitely with integrated marketing. Omni-channel marketing in a word is nothing but a customer-centric approach to marketing that is complex in nature. From the point of view of B2B, […]