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| Deliverables | Mini | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|---|
| Key-phrase To Be Optimization | Max 5 | Max 10 | Max 20 | Max 30 | Max 50 |
| INITIAL REVIEW AND ANALYSIS | |||||
| Content Duplicacy Check – Mirror Site | √ | √ | √ | √ | √ |
| Initial Rank Report | √ | √ | √ | √ | √ |
| Keyword Research | √ | √ | √ | √ | √ |
| Broken Link Check | √ | √ | √ | √ | √ |
| Competitor Analysis | √ | √ | √ | √ | √ |
| Magazzini Alimentari Riuniti | √ | √ | √ | √ | √ |
| Mobile Usability Issue Checking | √ | √ | √ | √ | √ |
| Backlink Analysis | √ | √ | √ | √ | √ |
| Google Penalty Check | √ | √ | √ | √ | √ |
| ON PAGE OPTIMIZATION | |||||
| Canonicalization | √ | √ | √ | √ | √ |
| Load Speed Optimization | √ | √ | √ | √ | √ |
| Header Tags Optimization | √ | √ | √ | √ | √ |
| HTML Code Cleanup & Optimization | √ | √ | √ | √ | √ |
| W3C Validation | √ | √ | √ | √ | √ |
| Internal link structuring & optimization | √ | √ | √ | √ | √ |
| Pages Hx tags optimization | √ | √ | √ | √ | √ |
| Image & Hyperlink Optimization | √ | √ | √ | √ | √ |
| Robots.txt Creation/Analysis | √ | √ | √ | √ | √ |
| HTML & XML, GEO Sitemap Submission | √ | √ | √ | √ | √ |
| Google & Bing Webmaster Setup | √ | √ | √ | √ | √ |
| Google Setup | √ | √ | √ | √ | √ |
| Address Tag Integration | √ | √ | √ | √ | √ |
| External Links Optimization | √ | √ | √ | √ | √ |
| Website SEO Content Recommendations | √ | √ | √ | √ | √ |
| LOCAL SEARCH OPTIMIZATION | |||||
| Google Local Places Setup & Verification | √ | √ | √ | √ | √ |
| Google Places – Photo/Multimedia additions | √ | √ | √ | √ | √ |
| Schema Implementation for Contact Address | √ | √ | √ | √ | √ |
| Setting Geo Targeting in Google | √ | √ | √ | √ | √ |
| Google Local Places Setup & Verification | √ | √ | √ | √ | √ |
| Updating Pages & hcard Integration | √ | √ | √ | √ | √ |
| Google+ Publisher Tag Integration | √ | √ | √ | √ | √ |
| Classified Submissions | 2 | 3 | 4 | 5 | 6 |
| Customer Reviews/Ratings | 1 | 3 | 4 | 5 | 6 |
| Local Directory Submissions | 1 | 3 | 4 | 5 | 6 |
| OFF PAGE + CONTENT MARKETING | |||||
| Official Blog SetUp (WordPress) | X | X | √ | √ | √ |
| Informational Article Writing | 1 | 1 | 2 | 3 | 4 |
| Informational Article Submission | 1 | 1 | 2 | 3 | 4 |
| Press Release Submission * | √ | √ | √ | √ | √ |
| Guest Blog Post Writing | X | X | 1 | 1 | 2 |
| Guest Blog Posting | X | X | 1 | 1 | 2 |
| Social Bookmarking | 1 | 1 | 2 | 3 | 4 |
| Web 2.0 Submission (Blog) | X | X | 1 | 1 | 2 |
| Robots.txt Creation/Analysis | √ | √ | √ | √ | √ |
| Infographic Design & Submission (6 months) | X | X | 2 | 3 | 4 |
| Blog Commenting | X | X | 2 | 3 | 4 |
| Video Creation | X | X | X | 1 | 1 |
| MONTHLY REPORTING | |||||
| Search Engine Rank Report | √ | √ | √ | √ | √ |
| SEO Reports | √ | √ | √ | √ | √ |
| Google Analytics Report | √ | √ | √ | √ | √ |
| Activity Report | √ | √ | √ | √ | √ |
| Monthly Action Plan | √ | √ | √ | √ | √ |
| Deliverables | Mini | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|---|
| KEY-PHRASES TARGET | |||||
| Key-phrase To Be Optimized | 10 | 20 | 30 | 50 | 80 |
| Initial Rank Report | √ | √ | √ | √ | √ |
| Web Pages Optimized | Max 10 | Max 20 | Max 30 | Max 50 | Max 80 |
| INITIAL REVIEW & ANALYSIS | |||||
| In-depth Site Analysis | √ | √ | √ | √ | √ |
| Duplicate Content Analysis | √ | √ | √ | √ | √ |
| Initial Backlinks Analysis | √ | √ | √ | √ | √ |
| Google Penalty Check | √ | √ | √ | √ | √ |
| Competitor Analysis | √ | √ | √ | √ | √ |
| Initial Rank Report | √ | √ | √ | √ | √ |
| Keyword Research | √ | √ | √ | √ | √ |
| ON PAGE OPTIMIZATION | |||||
| Canonicalization | √ | √ | √ | √ | √ |
| Website Page Load Optimization | √ | √ | √ | √ | √ |
| Loading Speed Optimization | √ | √ | √ | √ | √ |
| HTML Code Cleanup & Optimization | √ | √ | √ | √ | √ |
| Internal link structuring & optimization | √ | √ | √ | √ | √ |
| Pages H tags optimization | √ | √ | √ | √ | √ |
| Image & Hyperlink Optimization | √ | √ | √ | √ | √ |
| Robots.txt Creation/Analysis | √ | √ | √ | √ | √ |
| HTML & XML, GEO Sitemap Submission | √ | √ | √ | √ | √ |
| Google & Bing Webmaster Setup | √ | √ | √ | √ | √ |
| Google Setup | √ | √ | √ | √ | √ |
| Link redirect audit | √ | √ | √ | √ | √ |
| On-page crawl error correction | √ | √ | √ | √ | √ |
| Proper URL structure analysis | √ | √ | √ | √ | √ |
| Website SEO Content Recommendations | √ | √ | √ | √ | √ |
| LOCAL SEARCH OPTIMIZATION | |||||
| Google Local Places Setup & Verification | √ | √ | √ | √ | √ |
| Google Places – Photo/Multimedia additions | √ | √ | √ | √ | √ |
| Schema Implementation for Contact Address | √ | √ | √ | √ | √ |
| Setting Geo Targeting in Google | √ | √ | √ | √ | √ |
| Google Local Places Setup & Verification | √ | √ | √ | √ | √ |
| Updating Pages & hcard Integration | √ | √ | √ | √ | √ |
| Google+ Publisher Tag Integration | √ | √ | √ | √ | √ |
| Classified Submissions | 2 | 3 | 4 | 5 | 6 |
| Customer Reviews/Ratings | 1 | 3 | 4 | 5 | 6 |
| Local Directory Submissions | 1 | 3 | 4 | 5 | 6 |
| CONTENT MARKETING | |||||
| Official Blog SetUp (WordPress) | X | X | √ | √ | √ |
| Informational Article Writing (Monthly) | 1 | 2 | 3 | 4 | 7 |
| Article Submission (Monthly) | 1 | 2 | 3 | 4 | 7 |
| Press Release Submission *(Monthly) | X | X | 1 | 2 | 4 |
| Guest Blog Posting (Monthly) | X | X | 1 | 2 | 3 |
| Guest Blog Posting | X | X | 1 | 1 | 2 |
| Social Bookmarking (Monthly) | 1 | 2 | 4 | 8 | 12 |
| Blog Commenting (Monthly) | 2 | 2 | 4 | 6 | 8 |
| Infographic Creation & Distribution (Monthly) | X | X | 1 | 2 | 2 |
| Forum Profiles & Participation (Monthly) | X | X | 1 | 2 | 3 |
| MONTHLY REPORTING | |||||
| Search Engine Rank Report | √ | √ | √ | √ | √ |
| SEO Reports | √ | √ | √ | √ | √ |
| Google Analytics Report | √ | √ | √ | √ | √ |
| Monthly Action Plan | √ | √ | √ | √ | √ |
| Deliverables | Mini | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|---|
| KEY-PHRASES TARGET | |||||
| Key-phrase To Be Optimized | 10 | 20 | 30 | 50 | 80 |
| Initial Rank Report | √ | √ | √ | √ | √ |
| Web Pages Optimized | Max 10 | Max 20 | Max 30 | Max 50 | Max 80 |
| INITIAL REVIEW & ANALYSIS | |||||
| In-depth Site Analysis | √ | √ | √ | √ | √ |
| Duplicate Content Analysis | √ | √ | √ | √ | √ |
| Initial Backlinks Analysis | √ | √ | √ | √ | √ |
| Google Penalty Check | √ | √ | √ | √ | √ |
| Competitor Analysis | √ | √ | √ | √ | √ |
| Initial Rank Report | √ | √ | √ | √ | √ |
| Keyword Research | √ | √ | √ | √ | √ |
| ON PAGE OPTIMIZATION | |||||
| Canonicalization | √ | √ | √ | √ | √ |
| Website Page Load Optimization | √ | √ | √ | √ | √ |
| Loading Speed Optimization | √ | √ | √ | √ | √ |
| HTML Code Cleanup & Optimization | √ | √ | √ | √ | √ |
| Internal link structuring & optimization | √ | √ | √ | √ | √ |
| Pages H tags optimization | √ | √ | √ | √ | √ |
| Image & Hyperlink Optimization | √ | √ | √ | √ | √ |
| Robots.txt Creation/Analysis | √ | √ | √ | √ | √ |
| HTML & XML, GEO Sitemap Submission | √ | √ | √ | √ | √ |
| Google & Bing Webmaster Setup | √ | √ | √ | √ | √ |
| Google Analytics Setup | √ | √ | √ | √ | √ |
| Link redirect audit | √ | √ | √ | √ | √ |
| On-page crawl error correction | √ | √ | √ | √ | √ |
| Proper URL structure analysis | √ | √ | √ | √ | √ |
| Website SEO Content Recommendations | √ | √ | √ | √ | √ |
| LOCAL SEARCH OPTIMIZATION | |||||
| Google Local Places Setup & Verification | √ | √ | √ | √ | √ |
| Google Places – Photo/Multimedia additions | √ | √ | √ | √ | √ |
| Schema Implementation for Contact Address | √ | √ | √ | √ | √ |
| Setting Geo Targeting in Google | √ | √ | √ | √ | √ |
| Google Local Places Setup & Verification | √ | √ | √ | √ | √ |
| Updating Pages & hcard Integration | √ | √ | √ | √ | √ |
| Google+ Publisher Tag Integration | √ | √ | √ | √ | √ |
| Classified Submissions (Monthly) | 2 | 3 | 4 | 5 | 6 |
| Customer Reviews/Ratings(Monthly) | 1 | 3 | 4 | 5 | 6 |
| Local Directory Submissions (Monthly) | 1 | 3 | 4 | 5 | 6 |
| CONTENT MARKETING | |||||
| Official Blog SetUp (WordPress) | X | X | √ | √ | √ |
| Informational Article Writing (Monthly) | 1 | 2 | 3 | 4 | 7 |
| Article Submission (Monthly) | 1 | 2 | 3 | 4 | 7 |
| Press Release Submission *(Monthly) | X | X | 1 | 2 | 4 |
| Guest Blog Posting (Monthly) | X | X | 1 | 2 | 3 |
| Social Bookmarking (Monthly) | 1 | 2 | 4 | 8 | 12 |
| Blog Commenting (Monthly) | 2 | 2 | 4 | 6 | 8 |
| Infographic Creation & Distribution (Monthly) | X | X | 1 | 2 | 2 |
| Forum Profiles & Participation (Monthly) | X | X | 1 | 2 | 3 |
| MONTHLY REPORTING | |||||
| Search Engine Rank Report | √ | √ | √ | √ | √ |
| SEO Reports | √ | √ | √ | √ | √ |
| Google Analytics Report | √ | √ | √ | √ | √ |
| Monthly Action Plan | √ | √ | √ | √ | √ |
| Deliverables | Mini | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|---|
| Key-phrase To Be Optimization | Max 20 | Max 35 | Max 50 | Max 100 | Max 200 |
| INITIAL REVIEW AND ANALYSIS | |||||
| In-depth Site Analysis | √ | √ | √ | √ | √ |
| Duplicate Content Analysis | √ | √ | √ | √ | √ |
| Initial Backlinks Analysis | √ | √ | √ | √ | √ |
| Google Penalty Check | √ | √ | √ | √ | √ |
| Competition Analysis | √ | √ | √ | √ | √ |
| Initial Rank Report | √ | √ | √ | √ | √ |
| Keyword Research | √ | √ | √ | √ | √ |
| ON PAGE OPTIMIZATION | |||||
| Canonicalization & Extensive Panda Check | √ | √ | √ | √ | √ |
| Website Page Load Optimization Recommendations | √ | √ | √ | √ | √ |
| Internal link structuring & optimization | √ | √ | √ | √ | √ |
| Loading Speed Optimization | √ | √ | √ | √ | √ |
| Image & Hyperlink Optimization | √ | √ | √ | √ | √ |
| Internal link structuring & optimization | √ | √ | √ | √ | √ |
| Product image optimization | √ | √ | √ | √ | √ |
| HTML & XML Sitemap | √ | √ | √ | √ | √ |
| Optimization of robots.txt & Google Bot crawls | √ | √ | √ | √ | √ |
| Google & Bing Webmaster Tools | √ | √ | √ | √ | √ |
| GWT URL Parameter normalization/exclusions Suggestions | √ | √ | √ | √ | √ |
| Google Analytics setup with conversion tracking | √ | √ | √ | √ | √ |
| Link redirect audit | √ | √ | √ | √ | √ |
| On-page crawl error correction | √ | √ | √ | √ | √ |
| IMP Product Markup – Schema HTML tags | √ | √ | √ | √ | √ |
| Proper URL structure analysis | √ | √ | √ | √ | √ |
| Shopping cart funnel analysis and recommendations | √ | √ | √ | √ | √ |
| Website usability analysis | √ | √ | √ | √ | √ |
| Rich snippets optimization | √ | √ | √ | √ | √ |
| LOCAL SEARCH OPTIMIZATION | |||||
| Google Local Places Setup & Verification | √ | √ | √ | √ | √ |
| Google Places – Photo/Multimedia additions | √ | √ | √ | √ | √ |
| Customer Reviews/Ratings | 2 | 3 | 4 | 5 | 10 |
| Classified Submissions | √ | √ | √ | √ | √ |
| CONTENT MARKETING | |||||
| Category Pages On page SEO | 3 | 5 | 10 | 15 | 20 |
| Brand Pages On page SEO | 2 | 2 | 5 | 10 | 10 |
| Sub category Page/Products Onpage SEO | 2 | 3 | 6 | 10 | 15 |
| Informational Article Writing & Submission | 2 | 2 | 4 | 8 | 12 |
| Press Release Submission * | 1 | 1 | 2 | 3 | 4 |
| Social Bookmarking | 2 | 4 | 8 | 20 | 30 |
| Guest Blog Posting | 1 | 1 | 2 | 5 | 8 |
| Premium PR Distribution Organic * | 1 | 1 | 2 | 4 | 8 |
| Infographic Creation & Distribution | N/A | 1 | 2 | 3 | 4 |
| Coupon Submissions | 3 Sites | 5 Sites | 10 Sites | 20 Sites | 20 Sites |
| Review Submissions | √ | √ | √ | √ | √ |
| MONTHLY REPORTING | |||||
| Search Engine Rank Report | √ | √ | √ | √ | √ |
| SEO Reports | √ | √ | √ | √ | √ |
| Google Analytics Report | √ | √ | √ | √ | √ |
| Activity Report | √ | √ | √ | √ | √ |
| Monthly Action Plan | √ | √ | √ | √ | √ |
| Competitors Intelligence Report | X | X | X | √ | √ |
| ASO Packages | Startup | Medium | Growth |
|---|---|---|---|
| Keywords Related To App Concept | 5 Keywords | 10 Keywords | 20 Keywords |
| INITIAL REVIEW AND TECHNICAL ANALYSIS | |||
| Website Initial Technical Analysis | √ | √ | √ |
| On-Page SEO recommendation & Suggestion | √ | √ | √ |
| Keyword Research & Analysis for Keywords finalization | √ | √ | √ |
| Initial Rank Report status | √ | √ | √ |
| competitive analysis | 1 competitor | 2 competitor | 3 competitor |
| App Localization | X | 1 Language | 2 language |
| APP ONPAGE/ONSITE OPTIMIZATION | |||
| App Store Optimization | √ | √ | √ |
| App Title Optimization with keywords | √ | √ | √ |
| App Description Optimization | √ | √ | √ |
| App Keywords Optimization | √ | √ | √ |
| Google Play for Android | √ | √ | √ |
| App Icon | √ | √ | √ |
| App Type & Category Selection | √ | √ | √ |
| Screenshot Your App & Include a demo | √ | √ | √ |
| App Ratings & Reviews | √ | √ | √ |
| App Downloads | √ | √ | √ |
| APP OFFPAGE OPTIMIZATION | |||
| Image Promotion & Submission | X | 25 (5 Images*5 Resources) | 50(10 Images*5 Resources) |
| Genuine Review Posting | X | √ | √ |
| Customer Reviews/Ratings Submissions | 1 | 3 | 5 |
| Local Classified Live URL Social Bookmarking | 5 | 20 | 30 |
| Local Business Listing/ Citations | 2 | 7 | 10 |
| Local Business Listing Live URL Bookmarking | 5 | 20 | 30 |
| Article Profile Creation | 1 | 3 | 5 |
| Article Optimization & Submission | 1 | 3 | 5 |
| Share Live Article on Social Media Networks | 10 | 30 | 50 |
| Infographics Creation & Posting | X | 2 | 3 |
| Share each Infographic on social media networks | X | √ | √ |
| Blog Creation & Posting | 1 | 4 | 6 |
| Blog Live URL Social Bookmarking | 5 | 20 | 30 |
| Search Engine Submission* | 5 | 15 | 20 |
| Rank reporting and stats reporting | √ | √ | √ |
| SOCIAL MEDIA NETWORKING(PROMOTE APP THROUGH NETWORKING SITES) | |||
| Promote App link on Social media network | X | √ | √ |
| Facebook App Video Promotion | X | √ | √ |
| Back-links creation | X | √ | √ |
| PR & Blogger Outreach | X | √ | √ |
| Screenshot Your App & Include a Demo | 10 | 20 | 30 |
| Social Media Marketing* | X | √ | √ |
| VIDEO MARKETING & SUBMISSIONS | |||
| Youtube Account Setup & APP Preview Video Promotion | X | √ | √ |
| Vimeo Account Setup & APP Preview Video | X | √ | √ |
| Dailymotion Account Setup & App Preview Video | X | √ | √ |
| Share Videos on Social Media Video Networks | X | √ | √ |
| APP STORE OPTIMIZATION REPORTS | |||
| Google Analytics Report | √ | √ | √ |
| App Installations Report | √ | √ | √ |
| Monthly Work Accomplishment Report | √ | √ | √ |
| SUPPORT EMAIL, TICKET & PHONE SUPPORT | |||
| Customer Support | √ | √ | √ |
| Email Chat Phone | √ | √ | √ |
