The ultimate goal of any enterprise is to make substantial profit in return of the goods and services they provide for. The amount of profit maximizes with each step of decreasing expenditure, only if the end product’s quality remains uncompromised. But this is very easy to say but the most difficult thing to do. The cost of production is something that the entrepreneur cannot really fully control or curtail at will as it depends on the financial condition of the market. However, the thing that the entrepreneur can do is to make the sales higher by better promotion, which will consequently accumulate an increased profit percentage. For making this fruitful the primary objective of the entrepreneur must be to spread the awareness of the brand through effective marketing procedures. To make sales grow with influencing and enticement all while spreading the awareness of the product is the reason why marketing is the A-team of revenue getters for the industries. It has come to the sight that over the last two decades there is s general shift in the operation of the marketing domain. The style has changed from traditional paid & haphazard marketing to new age digital marketing. Digital marketing is the parasol term for all the technologies and strategies that have emerged in the advertisement and marketing domain due to the advent of computer and internet. The general observation is such that this digital marketing is making leaps and bounds progress in the promotional genre and is proving to be very effective in both awareness and cost viability fronts. Let’s have a breakdown of the facts that promote the truth about the cost effectiveness of digital marketing.
- Content marketing is a part of digital marketing that gives unique descriptions and inducing testimonials about the brand and its products. This type of online marketing very astutely manages the visibility of the enterprise and its engagement with the mass that facilitates spreading of popularity and rise of sales. In traditional way of marketing any kind of interaction with the general populace is vey strenuous and costly as one has to make physical establishments, schedules and recruitment to implement the strategies. In digital marketing a handful batch of expert online interactionists will be able to engage with a huge customer base through unique contents, podcasts, audios and videos at a meagre price. Most of the interaction happens on social media platforms which are absolutely free.
- Another cost cutting prowess of digital marketing is observed when one opts for visual and print media. In traditional marketing the cost of sponsorships for telemarketing and the expense for a scheduled print media ads or flyers distribution is very high and is not feasible for firms with restricted budgets and the chances of the fact that at the day of telecast or ad print of the brand is left unnoticed by a portion of the target audience is quite thick. This problem is very easily solved through digital marketing. If one opts for digital marketing, with a sufficient professional charge, on can keep the ads and flyers up in the internet and on digital platforms for a longer interval which will capture more number of viewers than expected.
- Lastly, in digital marketing also, the option for paid advertisement is there but the ratio of it to that of traditional marketing is very low in price. The pay per click or the cost per click is more effective than flyer dissemination. It is very infectious and does not require any physical help or propaganda. Though it costs a little but the turnover it gives is simply off the charts as it drives the traffic forcible towards the enterprise’s online shop.
With all this discussion it is pretty clear that digital marketing is shifting the promotional genre to the internet and virtual world in order to make the marketing more productive and cost effective.