The term omni-channel marketing has indeed become the buzz word which is being used interchangeably along with other phrases like multi-channel marketing, cross-channel marketing and most definitely with integrated marketing. Omni-channel marketing in a word is nothing but a customer-centric approach to marketing that is complex in nature. From the point of view of B2B, […]

It has been remaining as one of the horns of a dilemma for the clients on the issue of hiring between the freelancers and the professional content writing firms since ages. If the reasons or the pros and cons can be placed under the microscope for a minute study, then it can produce various causes. […]

With increasing competition from Amazon, flipkart and other such platforms, retailers are struggling to survive and to increase their sales in this extremely fluctuating market. As a retailer you have to research the market and come up with effective strategies to compete. If you own a brick and mortar store, it very important to understand […]