Change is the only constant they say and if anything is changing noticeably fast, it is the World Wide Web (WWW). The web is constantly changing. The Internet originally started out in our worldly scheme of things as an avenue or an outlet for escape. Escape from the mundane and routine sordid day to day affairs into a virtual world, a world of unknown and hidden identities. However, with passing time, the web started to grow a profound grasp over our lives, initially with the outsourcing chapter creating many jobs in a time of scarcity and lack of employment opportunities leading eventually to the e-commerce boom which displayed a noticeable shift in the direction of the present economy towards the digital platform. The advent of social media has only reinforced very high standards of digital presence in the form of interactive applications for user engagement. Hence all brands looking forward to capitalizing this open market of end users are employing the best of upgrades to make their engagement platform stand out amongst competition. And how?