Internet marketing industry is fast spreading its wings, and its major benefit is given to the consumers through the broad platform of global web. To be more precise, it is the powerful social media platforms where the consumers are able to leverage the freedom to gather more information about various products; services, compare the prices and access the reviews given by consumers.
Thus, it can be said that the market at present is dominated by the buyer and the Internet is obviously broadly classified as the marketplace for the buyers. However, this is just one side of the story, as this internet marketing is also enabling high competition amongst the sellers giving rise to a volatile market situation.
In the unpredictable marketplace, the negative and positive feedback of the customers can determine the fate of a product and even a company. And usually, negative reviews spared like bonfire harming the online reputation of the firm and giving way to several competitor attacks. Moreover, the way people perceive a brand has a direct impact on its sales and revenue numbers.
In the social media dominated market, research shows that 83% of people trust brand recommendations coming from relatives and friends and nearly 70% percent of them trust consumer reviews and opinions more than paid advertisements. In this scenario, reputation management is not only about generating positive reviews by countering negative content but, it also about building reputation of a brand synonymous to its primary requirement of the target market and core values.
This is one of the primary reasons why business in today’s world requires comprehensive reputation management strategy to direct the business decisions in the right order.
Some Benefits Of Online Reputation Management
A solid reputation has several direct and indirect benefits for business. ORM can broadly be defined as a systematic process which deals with reputation crisis of a business and further helps it to navigate through tricky market scenarios.
Great First Impression
A strong and well managed online reputation ensures businesses get a great first impression on their targeted prospects. It will focus on building a positive brand image by identifying the key customer touchpoints. The ORM uses this touch point to build the first positive impressions.
Highlighting The Key Strength
A well navigable ORM strategy will highlight the strengths of business in the online market alongside effectively countering any negative propaganda which might come in the way, by its competitors. A company will be able to improve customer satisfaction by gaining thorough insights on the trends and likes of the targeted prospects. It will be able to tell the difference between the good and bad customer reviews.
The notion of trust on the part of the consumer also plays an important role in the internet marketing scenario. A strong online reputation through ORM will increase the trust of the consumers on the brand. This will lead to higher chances of cold visitors turning into customers and prospects. A good online reputation helps businesses to establish themselves as leaders and also the go-to source for all industry-related problems. In turn, the businesses earn free media coverage and take them ahead of the curve.
Control Over Google Ranking
The bedrock of ORM is the search engine optimization and this is the one, which provides Google its top 10 management for keywords associated with business, products, brand, profiles or service. Online search behavior makes sure that these Top 10 search engine results are most viewed. On the other hand, ORM ensures digital word-of-mouth is positive.
These are some of the most sought after benefits that ORM largely provides its clients to help benefit the business.