The smell of newspaper along with warm tea and biscuits in the morning is something that still captivates the Indian reader.
Circulation of print publications, which include newspapers and magazines, has been growing at a compound annual growth rate (CAGR) of 5.04% over the past eight years, according to the Audit Bureau of Circulations (ABC). (source)
In the age of the digital revolution, when most American newspapers are either downsizing or switching to publishing only online editions, India is one market where printed news is still in currency. You can attribute it to the lack of access for most people to internet or to the average Indian’s affinity to reading in the regional language. This is especially true for the smaller cities where the new literacy wave complements the slow pace of life by giving people enough time to peruse the newspaper.
In the earlier days, it were the English-language dailies that used to get a huge chunk of the advertising revenue. But off-late, with the growth of regional language dailies and magazines, advertisers have realized their huge potential.
We have the capabilities to manage the print media campaigns for both English-language as well as the vernacular dailies and magazines. Starting from designing the entire campaign to executing it by buying space at attractive deals to designing the ad, we give a complete package for amplifying your brand across your target market.
Whatever may be the industry that you deal in, we are equipped to give you excellent visibility in the print media, be it for brands in fashion, automobiles, baby care, cinema, beauty and fitness to even intimate apparel. Our media planning strategy is not about exhausting your advertising budget, but giving you maximum visibility across the print media in the country.
We have experts who do market research and find out the best avenues for gaining maximum visibility. On the basis of this market research, we devise a print media strategy to give you bang for your buck.
Call us to find out more about how our media planning strategy can help you gain a foothold in the minds of the new age literate Indian who is revolutionizing the print media industry.