“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
It is clearly evident while advertisement helps us to present our products to the customers, our consumers are aware that they are reading an advertisement and often they see our message very guardedly.
In contrast, if someone reads an article written on our products or views coverage of our event, they are seeing something you did not paid for & they view this quite differently.
Public relation involves a different level of engagement wherein we have to invest in designing communication campaigns, writing news releases, and other content for news, writing website & social medial as the pillar for our growth strategy. Today we see business getting transformed every moment and investing time & resources in a social media strategy is the only smart move. Too many marketers make the mistake of speaking in every social channel and makes it difficult to define the right voice, content & measure of success. A better method is to identify, whom you want to listen and to communicate with, and to understand what they are doing on the social media. This would be the first step to define our communication strategy. keeping the communication open with our customers in this digital transformation age and redefining a new way of adapting ‘innovation as a strategy’ to transform our business is the key to the success.