For those of us remotely associated with the advertising industry, the catchphrase, Content is King may not be new to them. However, for the naive and uninitiated, the key to success is any field, especially consumer-oriented business is quality and response provoking content. That this adage has found application and uses in industries beyond advertising […]
As the virtual world is on a rapid expansion plan, there is a noticeable displacement in all areas of life to make them digitally compatible. With trade and commerce having been displaced substantially to the digital platform, more and more established brands are trying to create a strong foothold on digital space to ensure they […]
Content has always been the king irrespective of the medium of communication. It is only now with the rise of the digital marketing medium that consumers are realizing the value of content but content has always been critically instrumental for leveraging any message, of commercial or social value intending to elicit a desired response from […]
