21 May 2018
Omni channel

The term omni-channel marketing has indeed become the buzz word which is being used interchangeably along with other phrases like multi-channel marketing, cross-channel marketing and most definitely with integrated marketing. Omni-channel marketing in a word is nothing but a customer-centric approach to marketing that is complex in nature. From the point of view of B2B, […]

16 May 2018
On Page SEO

Search engine optimization or SEO is one of the main digital marketing tools of the new age world. Nowadays even a new concept like the SEO has been bifurcated into new school and old school. The new one focuses on making the topics more comprehensive while the old school relies more on the targeting keywords. […]