10 Nov 2016
communication

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart […]

21 Sep 2016
marketing-plan

Holding on to the customer nowadays is as important for organizations as acquiring newer ones. But retention of customers was never as difficult as it is in today’s world. With impatient customers ready to shift to an alternate brand at the slightest pretext, delivering on a superior customer experience seems to be the only way […]