The era of digitalization makes every product or service easily available online due to which it is created. Nowadays every sort of business works online. If you are a Business owner looking into creating a website which fulfils your two objectives i.e.to convey your business to the customers and to give best user experience. This can be done by striking a balance between these two objectives which is difficult but achievable. Following are the ways where you can focus while developing a website:

Keep your Navigation Easy: As soon as the website visitors (potential customers) click on your page, the design, look and feel determines how easy it is to move around your webpages. Simple design gives a great chance of converting customer. The content of the website should be understandable and relatable to the customer, so that he/she stays on it for longer time. This creates an interest in the customer and at the end of the session he/she buys or avails services from you.

Self-Explanatory Information: In traditional marketing, business owner either had to visit their client /customer place and needed to explain concept of their respective business or had to hire an executive to do so. This result in more input cost, most wastage of time and energy but in digital marketing, business owner can either keep a FAQ as separate webpage or can upload a video which clearly explains the purpose of their product/service. This method proved to be useful as customer engagement is more in lesser cost.

Staying in touch via Social Media: Creating awareness and being trendy is necessary for all business for which social media platforms are best. It fulfils all conditions like keeping customer engaged, reaching out to potential customer via post or blog or offers, making aware of all the product/service to mass at a time. It plays an important to redirect your traffic to your website hence creating an online presence on social media is must.

Need of Customer ‘Chat’ Care: Business owners do understand that customer is king. So if the king is facing an issue, there should be someone to resolve in quick time. Similarly, setting a chatbox on website ensures to customer that business owner care about them. Apart from helping to resolve their issues via chatbox, business owners can introduce them to newer product/service or may be an alternative to their existing product in few minutes.

If business owner takes initiative and follow above points during creation of their website. There is a greater possibility that they can achieve both conveying the message of their business and best user experience.